Overview
SNEAKS Showdown was a studio-backed film marketing activation that I helped shape through event design, production planning, and pitch development. The project stands out as one of the clearest examples of my ability to support a partner-facing concept from internal creative framing through live-event planning and commercial positioning.
What made the work meaningful was the balance it required. The concept needed to feel original and entertaining, but also client-ready, strategically sound, and operationally executable with the 40-day window we had to bring this to life. My role was to help bridge those needs so the idea could succeed both in the room and on the page.
My Role
Producer, Pitch Support, Production Planner
Scope
Helped shape the event concept and showdown structure
Supported pitch development and creative framing
Contributed to production planning and live-event design
Helped translate the concept into a viable client-facing activation
Supported a studio-backed project that became a major revenue and visibility driver for the venue
Outcome
SNEAKS Showdown demonstrated my ability to support a high-value partner activation across concept development, branded planning, and live execution. Delivered in a 40-day window, the event drew 400+ in-person attendees and peaked at over 120K concurrent viewers across the main stream and co-streams. The final show combined exclusive never-before-seen film clips, a live performance by Kiana Ledé, and competitive on-stage moments with sports legends, resulting in a production that felt both commercially valuable and genuinely memorable for the audience.
