Overview
SNEAKS Showdown was a live game show I created to market Briarcliff Entertainment’s film SNEAKS ahead of its April 2025 release. Our leadership had opened the conversation with the studio; I built the concept from scratch, pitched it, and brought in every part needed to take it across the line: talent, creative and print, and production.
The concept had to feel original and entertaining, but also client-ready, strategically sound, and executable inside the 40-day window we had to bring it to life. Four games (Tony Hawk’s Pro Skater, NBA 2K Playgrounds 2, a Fortnite parkour dash, and Fortnite Music Festival) put sports legends including Terrell Owens, Ahman Green, and Hank Baskett head to head on stage.
My Role
Creator, Producer · April 2025
Scope
Created the event concept and the four-game showdown format
Wrote and led the pitch to the studio
Built the production plan and live-event design with our COO
Brought in talent, creative and print, and production to deliver in 40 days
Delivered a studio-backed activation that became a major revenue and visibility driver for the venue
Outcome
SNEAKS Showdown demonstrated my ability to originate and deliver a high-value partner activation across concept development, branded planning, and live execution. Delivered in a 40-day window, the event drew 400+ in-person attendees and peaked at over 120K concurrent viewers across the main stream and co-streams. The final show combined exclusive never-before-seen film clips, a live performance by Kiana Ledé, and competitive on-stage moments with sports legends, resulting in a production that felt both commercially valuable and genuinely memorable for the audience.
