Overview
The Arcane Watch Party was built as a fan-first branded event designed to bring entertainment, community, and live experience design together around a culturally significant title. The strength of the project was in creating something that felt meaningful to the audience while also reinforcing the arena’s value as a venue for premium entertainment activations.
My Role
Concept Support, Event Producer, Moderator
Scope
Helped shape the event concept and audience experience
Built a format designed to feel authentic to the venue and compelling for fans
Helped connect fandom, community engagement, and partner-facing event value
What I Led
Supported the partnership pitch to Netflix and Riot Games
Designed the event experience, panel, and flow
Led execution planning across internal teams and stakeholders
Moderated the live panel component
Why It Worked
What made the Arcane Watch Party meaningful was that it was not simply a screening or gathering. It was an audience-centered event built to feel intentional, relevant, and true to the property, while still operating as a polished live experience inside a broader brand and partner environment.
Outcome
The Arcane Watch Party drew 250 fans and closed with a giveaway of 50+ unique items from the League of Legends and Riot universe, including some of the rarest collectibles in the community. It stands as a strong example of audience-led experience design tied to entertainment relevance, live execution, and brand-aligned programming.
